The challenge to create a visual identity for Bequest yoyos was very personal, as it is my own company founded in July 2020. The objective was to portray the sense of quality and precision it brings to serious players.
How I chose to achieve this was to keep my logo simple, recognizable, and distinguishable. I was able to achieve this by incorporating clean and rounded curves like you would see on my yoyo, while also giving it a sense of movement. If you rotate the logo on an axis directly in the center, it would revolve around evenly and balanced like a yoyo would.
Adobe Illustrator, Adobe Photoshop, Fusion 360
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