For this project I was tasked with branding the Rec Sports Department at the Chico State Wildcat Recreation Center (WREC).
The directors of Rec Sports wanted to create an Identity that incorporated the theme of the Wildcats, Chico State’s mascot. They wanted a word mark styled logo. How I chose to execute this project was to dig deep and think of things that would symbolize that we are Wildcats. I concluded that an aggressive approach would imply that Chico State’s Rec Sports are a force to be reckoned with when it comes to competing against other Universities. Claw marks were the first thing that came to mind. So I actually immediately went to laying down some basic shapes and lockups in Illustrator. Being that the directors wanted a word mark, and claw marks can be pretty adaptable, I felt confident enough to skip sketching on this one.