BRIEF:
For this project I was tasked with branding the Rec Sports Department at the Chico State Wildcat Recreation Center (WREC).
APPROACH:
The directors of Rec Sports wanted to create an Identity that incorporated the theme of the Wildcats, Chico State’s mascot. They wanted a word mark styled logo. How I chose to execute this project was to dig deep and think of things that would symbolize that we are Wildcats. I concluded that an aggressive approach would imply that Chico State’s Rec Sports are a force to be reckoned with when it comes to competing against other Universities. Claw marks were the first thing that came to mind. So I actually immediately went to laying down some basic shapes and lockups in Illustrator. Being that the directors wanted a word mark, and claw marks can be pretty adaptable, I felt confident enough to skip sketching on this one.
Tools Used:
Adobe Illustrator
Social Media Ads
Event Logo
Social Media Ad
Trivia Web Banner
Social Media Ad
Zoom Staff Background Design 1
