BRIEF:
For this project I was tasked with creating a poster for an upcoming concert for a reed quintet.
APPROACH:
In the poster, I needed to display a strong sense of hierarchy to aid in the readability for potential guests. How I chose to design the poster was to first research more about the ensemble and get a sense of how the poster should “feel”. Their music is very high in energy so I wanted to incorporate brighter colors to match their bright sound, while also aiming to incorporate the earth tones Splinter Reeds uses in their identity.
Moving to the layout of the typography, I wanted to add a bit of “splinter” to the title as a callout to the broken nature of an actual splintered reed. I aimed to achieve structured chaos so to speak.
Tools Used:
Adobe Illustrator, Adobe InDesign
Progress/Concepts